Visit Tawesna Salon de Thé, a cooperative eatery led by local women who uphold the region’s culinary heritage.

Set off for a picturesque journey across the Middle Atlas range, through landscapes covered in thick forest and past towering peaks towards the Sahara Desert. It’s here among the vast expanse of terracotta-coloured sands that you will enjoy an overnight camp stay. As the sun sets, savour traditional flavours at dinner before you’re entertained with local music and performances. Don’t forget to take a moment to look up and soak in the star-filled desert night sky.

Venture within the city’s high medina walls to the souks, where a tangle of narrow streets reveal rug-lined alleyways and stalls selling everything from bright, fragrant spices to delicate glassware, vials of argan oil and handmade pottery. Cap off your experience with a traditional dinner of tagine and couscous at a local restaurant, accompanied by Moroccan entertainment including belly dancing.