The APT Travel Group achieves B Corp certification

01 July, 2026

The APT Travel Group has achieved B Corp certification, meeting B Lab's verified standards for social, environmental and governance business practices. The only 100% family-owned Australian travel company to have achieved the status, the certification embeds purpose and a commitment to positive impact into the DNA of the business.

Awarded by global nonprofit B Lab, B Corp certification is one of the most rigorous third-party assessments a business can undertake, evaluating performance across five pillars: governance, workers, community, environment and customers with certification revisited every three years.

For The APT Travel Group, a family-owned Australian business approaching its centenary in 2027, the certification is a ratification of values that have always underpinned how the business operates and a formal recognition of what good corporate citizenship has looked like in practice for nearly 100 years.

"This isn't something we pursued because it was on trend," said David Cox, CEO of The APT Travel Group. "It's a reflection of how we've always believed a business should be run. With genuine accountability to the people inside it, the communities around it, and the world it operates in. We have been doing this for nearly a century and this certification helps us formalise what is already in our DNA."

The certification is the result of years of work across the business, driven by people at every level. For The APT Travel Group, this was never about chasing a badge, but about finding a framework that reflected work already underway and a culture already in place.

The assessment recognised strength across all five impact areas. The business invests in its people through flexible working, financial wellbeing support and structured professional development available to staff at every level. For customers, 100% of products and services are backed by a formal guarantee, with satisfaction targets set, tracked and met in the last year. Suppliers are held to a formal Code of Conduct covering fair pay, safe conditions and environmental responsibility, with 100% of outsourced services accountable to those same standards, and in the community, financial donations, pro-bono service and charitable partnerships are guided by formal policy.

"A lot of businesses talk about purpose," said Cox. "B Corp certification means ours is verified, documented and legally binding. That's the level of accountability we want to be held to."

For a business approaching its centenary, B Corp certification is less a new direction than a formal declaration, proof that nearly 100 years of doing business the right way now comes with the verification to match.