Travelmarvel, one of Australia’s most trusted names in premium  travel, has launched a bold brand refresh designed to resonate with today’s experience-driven traveller. This transformation marks a pivotal moment in the company’s evolution, focusing on a deeper, more emotional connection with its guests. 

Backed by the award-winning APT Travel Group with almost 100 years of experience, Travelmarvel has long been known for offering premium group touring that combines iconic sightseeing, curated experiences, and the freedom to explore your own moments. The brand refresh builds on this foundation, introducing a modern identity that places ease, authenticity, and joy at the heart of every journey. 

The new visual identity brings warmth, colour, and energy to the brand, reflecting a more contemporary and inclusive spirit. A refreshed tone of voice speaks directly to the traveller’s desire for freedom, spontaneity, and connection, while messaging now centres around people-first storytelling, celebrating real moments, shared laughter, and the joy of discovery. 

At the heart of the refresh is Travelmarvel’s new logo and slogan, ‘Travelmarvel, My Style’. The new look transforms the logo into a distinctive, ownable mark that embodies both the great inclusions and personal choice of Travelmarvel. It visually reflects Travelmarvel’s balance of curated experiences and personal choice, signalling a brand that offers organisation where you want it and freedom where you need it. Rigorously tested and consistently loved by guests, the new platform resonates strongly, encapsulating premium travel that feels effortless, enriching, and uniquely personal. 

“We’re not just changing how we look, we’re building on more than 30 years of success,” said Travelmarvel CEO David Cox. “This investment in the Travelmarvel brand strengthens our position in the market and ensures we continue delivering premium travel that is thoughtfully curated, but always accessible. It’s a pivotal moment for Travelmarvel, and one that will drive strong commercial outcomes as we cement the brand’s place as a leader in this category.” 

The brand refresh also signals Travelmarvel’s renewed commitment to innovation and expansion. Most recently, the company announced its highly anticipated return to Egypt with the launch of its new river ship, Travelmarvel Sirius. This marks a major milestone for Travelmarvel, re-entering one of the world’s most storied waterways. 

Travelmarvel’s new brand identity will be rolled out across all customer touchpoints, including its website, brochures, social media, and onboard experiences. Guests can expect a more intuitive booking journey, richer storytelling, and a consistent sense of warmth and welcome, whether they’re exploring Europe’s rivers, Australia’s landscapes, or Egypt’s ancient wonders.